Privacy Policy

Privacy Policy

Last updated: 17 August 2026

1. Introduction

   Cricketts of Berkshire Limited (company number 04637744), trading as “Cricketts” (“we”, “us”, “our”), is an independent estate and letting agency based in Newbury, Berkshire, offering residential sales, lettings, property management and valuation services.

   We take the privacy of your personal data seriously and are committed to handling it in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Data (Use and Access) Act 2025.

   This policy explains what personal data we collect when you visit our website at https://cricketts.co.uk/ or use our services, how and why we use it, who we share it with, and what rights you have.

2. Who we are

   • Data controller: Cricketts of Berkshire Limited
   • Trading as: Cricketts
   • Company number: 04637744
   • Address: 14 The Broadway, Newbury, Berkshire, RG14 1BA
   • Phone: 01635 43333
   • Email: sales@cricketts.co.uk

3. Personal Data We Collect

   Depending on how you interact with us, we may collect:

   • Contact and identity data: name, address, email address, phone number and date of birth.
   • Enquiry data: details submitted through our online valuation request form, call-back request form, or other enquiries.
   • Property data: details of properties you are buying, selling, letting or renting, viewing history and search preferences.
   • Customer Lounge account data: login details and account activity if you register for our online customer portal.
   • Financial data: bank details, proof of income and mortgage or funding information, where relevant to a sale, purchase or tenancy.
   • Identity verification data: passport, driving licence, utility bills and other documents used to verify your identity, address and source of funds, as required under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017.
   • Referencing data: information from tenant referencing agencies, credit reference agencies, employers and previous landlords, where you apply to rent a property through us.

4. How we use your personal data

   We only use your personal data where we have a lawful basis to do so:

   • Performance of a contract: to provide valuations, and to market, sell, let and manage properties.
   • Legal obligation: to carry out identity verification and anti-money laundering checks, and to meet other regulatory requirements.
   • Legitimate interests: to respond to your enquiries, run and improve our website, and keep records for business administration.
   • Consent: to send property alerts, market updates or promotional communications, and for non-essential cookies. You can withdraw consent or unsubscribe at any time.

5. Who we share your data with

   We share personal data only where necessary, with:

   • Solicitors, conveyancers and mortgage brokers involved in your transaction.
   • Tenant and landlord referencing agencies, and credit reference agencies.
   • Our deposit protection scheme provider [insert scheme name, e.g. the Deposit Protection Service (DPS), mydeposits, or the Tenancy Deposit Scheme (TDS)], for tenancy deposits.
   • Contractors and tradespeople instructed to carry out property maintenance or repairs.
   • Utility companies and local authorities, in connection with a change of occupier.
   • Our professional bodies and redress scheme, including The Property Ombudsman (TPO), the National Residential Landlords Association (NRLA), and our client money protection scheme provider [insert CMP provider].
   • HMRC and other regulatory or law enforcement bodies, where required by law.
   • IT and software providers who process data on our behalf (e.g. our customer relationship management system, our Customer Lounge portal provider, and Google, which provides website analytics via Google Tag Manager).
   • Property portals such as Rightmove, Zoopla and OnTheMarket, where you contact us via a listing on those sites.

6. International transfers

   Some of our service providers (for example, Google) may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement, standard contractual clauses, or reliance on a UK adequacy decision for the destination country.

7. How long we keep your data

   • General enquiry and marketing data: typically up to 2–3 years from your last contact with us, or until you ask us to stop.
   • Sales and lettings transaction records: for the duration of the transaction and afterwards as required for legal, accounting or regulatory purposes.
   • Identity verification and AML records: for at least 5 years after the end of the business relationship, as required by the Money Laundering Regulations 2017.
   • Tenancy and property management records: for the duration of the tenancy and for a period afterwards to deal with any disputes or legal claims.

8. Your rights

   Under UK GDPR, you have the right to:

   • Access the personal data we hold about you.
   • Have inaccurate data corrected.
   • Ask us to delete your data, in certain circumstances.
   • Restrict or object to how we use your data.
   • Request a copy of your data in a portable format.
   • Withdraw consent at any time, where we rely on consent.

9. Complaints

   If you have a concern about how we've handled your personal data, please contact us first using the details in section 2 so we can try to resolve it. We will acknowledge your complaint and respond, or update you on progress, within 30 days.

   If you remain unhappy, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113. Property-related complaints that we haven't resolved can also be referred to The Property Ombudsman.

10. Keeping your data secure

    We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse, including secure storage systems, access controls and staff training.

11. Children

    Our website and services are intended for adults. We do not knowingly collect personal data from children.

12. Changes to this policy

    We may update this policy from time to time. The date at the top of this page shows when it was last revised. We encourage you to review it periodically.